Jay-Z Announces New Album, ‘Magna Carta Holy Grail,’ In Samsung Commercial

The rapper’s album debuts on July 4

Rap fans rejoice: Jay-Z will release a new album, « Magna Carta Holy Grail, » on July 4. The icon announced the news through a Samsung commercial which played during tonight’s (June 16) NBA Finals Game 5 (Miami Heat vs. San Antonio Spurs).

In the three-minute ad, Jay-Z is seen recording and brainstorming in the studio with Rick Rubin, Pharrell Williams, Timbaland and Swizz Beatz. « The album is about, like this duality of how do you navigate through this whole thing, through success, through failures, through all this and remain yourself, » he tells Rubin of his twelfth studio album.

« We don’t have any rules. Everyone’s trying to figure it out, » Jay says as a ringing, piano-driven instrumental plays in the background. « We need to write the new rules. »

« Magna Carta Holy Grail » will be available for free download on July 4, 12:01 a.m. EST, to the first one million Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II users. Fans will be able to unlock the album on the phone’s Magna Carta app.

« The idea is to really finish the album and drop it, » Jay Z says at one point. « Giving it to the world at one time and letting them share it, and it goes out. »

« Great. Beautiful, » Rubin responds.

According to the Wall Street Journal, Samsung paid $5.00 a piece for the 1 million copies that will be distributed to Samsung users.

The kick off to Jay-Z’s album roll-out is similar to Beyoncé’s. Queen Bey’ previewed new material through commercials: Pepsi (« Grown Woman ») and H&M (« Standing On the Sun »).

Jay-Z has been seen in the studio with Drake, Timbaland, Nas, Pharrell and Justin Timberlake. In April, The-Dream hinted on an upcoming album from Hov when talking to Hot 97. « Jay’s coming along pretty good; I don’t know if I can say that yet, » he told Hot 97’s Angie Martinez.